Metro Group is a company based in
Germany , one of their flagship product is the Future Store. A
supermarket concept of the future that is not only sophisticated but
also has a very high value functionality. Here I will show you my
response about video that technologies applied to supermarkets in the
future initiated by the Metro Group .
The
first technology that actually shown have bit relationship with the
future store concept , but rather the intelligent home appliances.
Smart Fridge and Smart Washing Machine. Two objects that can be
considered at this time include the basic needs of the household. Smart
Fridge as the name suggests this is not an ordinary refrigerators, that
refrigerator can detect all kinds of food and beverage therein and can
alert the owner if there is a food that runs out. Then Smart Washing
Machine that can remind users the potential to fade on clothes to be
washed .
Next interesting
and advanced technology that is the core of the future store is
Electronic Shopping List and Smart Trolley which can reduce the risk of
us forget to buy the things we need. Not only that , the smart trolley
can also calculate the total goods we buy and also the total price to be
paid . This sophistication is combined with other technologies, namely
Smart Shelves, a technology applied to monitor the amount of goods
available on the storefront to minimize lack of goods because directly
connected to a computer on the procurement of goods. The employee's job
becomes easier because it does not need to frequently check directly to
the location of the goods .
Easiness
offered by the future store are not only for employees and consumers,
but also the company as product manufacturers will get it. Smart
Information Terminal which is able to display ads on various certain
products to consumers, not only that, but also be able to prescribe
certain foods that can be directly sent to the consumers cell phones .
Future
store not only provides the sophistication in the field of food, but
also clothing. Smart Dressing Room may in the future will be more
attractive to consumers shopping for clothes because consumers do not
need to get into the fitting room to try on clothes, but only standing
in front of the smart dressing room and then will be displayed along
with the reflection of the consumer chooses clothes. This feature is
very interesting, because many consumers are lazy to bought clothes
because they have often into the dressing room ( in my opinion ) .
The
women were also spoiled by future stores with Smart Mirror technology,
numerous of beauty products make the consumer may not try the products
one by one. With smart mirror consumers can try beauty products without
directly using it, is really very easy .
I
think all of the technology used to store future consumer spending
could make a paradigm change . Especially men who are reluctant to go
shopping, with many conveniences offered is not an excuse for lazy
shopping . But one thing to note is the use of such advanced technology
would have a direct impact on the price of products offered. Due to
maintenance these technologies do not cost you a bit . So according to
me this seems like a supermarket concept at first only be enjoyed by
consumers only high class consumers. While consumer middle to bottom
might prefer to go to traditional markets.
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